Open AccessThe Impact of Salesperson Look-Brand Personality Congruence on Brand Affect
Author(s) -
Hee-Kyung Lee,
Youjae Yi
Publication year - 2018
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1315
Subject(s) - affect (linguistics) , psychology , personality , congruence (geometry) , advertising , trait , big five personality traits , brand equity , social psychology , brand management , brand awareness , marketing , business , communication , computer science , programming language