Open Access신한카드 브랜드구축을 위한 IMC전략
Author(s) -
KangHun Ahn,
Chang Jo Yoo,
Woon Yong Park
Publication year - 2011
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1295
Subject(s) - brand equity , brand awareness , business , brand management , brand extension , marketing , advertising , brand loyalty , corporate branding , asset (computer security) , computer science , computer security