Open Access온라인 구전정보가 소비자 구매의도에 미치는 영향에 대한 실증연구
Author(s) -
Chang Jo Yoo,
Kwang Ho Ahn,
Sung Whi Park
Publication year - 2011
Language(s) - Korean
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1293
Subject(s) - communication source , word of mouth , regulatory focus theory , advertising , negative information , business , product (mathematics) , valence (chemistry) , psychology , marketing , consumer behaviour , promotion (chess) , the internet , social psychology , telecommunications , physics , geometry , mathematics , quantum mechanics , politics , creativity , computer science , political science , world wide web , law