Open Access모바일 쿠폰서비스의 특성이 소비자의 쿠폰이용의도에 미치는 영향과 자기해석의 조절효과에 관한 연구
Author(s) -
Seong Min Jeong,
Sang Hee Kim,
Seong Do Cho
Publication year - 2011
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1289
Subject(s) - coupon , business , context (archaeology) , advertising , usability , service (business) , marketing , reputation , technology acceptance model , mobile service , mobile phone , mobile technology , mobile device , computer science , telecommunications , paleontology , social science , finance , human–computer interaction , sociology , biology , operating system