Open Access스폰서십의 설득의도성에 대한 소비자 반응
Author(s) -
Myungsuh Lim,
Hae Ryong Kim,
Moon Kyu Lee
Publication year - 2011
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1283
Subject(s) - persuasion , situational ethics , marketing , advertising , business , marketing communication , perception , psychology , public relations , social psychology , political science , neuroscience