Open Access소비재 제품의 제품 추구혜택, 구매체험이 소비자- 브랜드 관계에 미치는 영향
Author(s) -
Sung Joon Yoon,
Hyoung Ju Lee,
Young Mi Kim
Publication year - 2011
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1280
Subject(s) - experiential learning , psychology , affect (linguistics) , cosmetics , marketing , brand experience , advertising , social psychology , passion , business , new product development , medicine , communication , mathematics education , pathology , product management