Open Access한국 및 북미시장에서 제네시스의 포지셔닝과 상표확장 전략
Author(s) -
전선규,
현영석,
정유정
Publication year - 2011
Publication title -
deleted journal
Language(s) - Korean
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1278
Subject(s) - position (finance) , brand extension , business , domestic market , marketing , quality (philosophy) , market share , brand management , advertising , international trade , philosophy , finance , epistemology