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부정적 언론보도에 대한 기업의 대응시점 효과
Author(s) -
Jong Chul Park,
Woo Jun An,
Han Jun Lee
Publication year - 2011
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1271
Subject(s) - publicity , product (mathematics) , business , marketing , reputation , harm , notice , spillover effect , market share , new product development , product strategy , economics , advertising , psychology , microeconomics , product management , political science , social psychology , geometry , mathematics , law

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