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영문 브랜드네임의 중문 브랜드네임 전환 방식에 대한 중화권 소비자들의 브랜드 평가에 관한 연구
Author(s) -
Ji Eun Lee,
Joo Eon Jeon,
Hsiao Chen Fei
Publication year - 2011
Publication title -
deleted journal
Language(s) - Korean
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1267
Subject(s) - recall , pronunciation , brand names , linguistics , psychology , advertising , meaning (existential) , product (mathematics) , cognitive psychology , business , philosophy , geometry , mathematics , psychotherapist

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