Open Access사회적 영향력과 모바일 서비스의 사용-확산, 그리고 지속적 사용 및 상표 전환의도 간의 관계에 대한 연구
Author(s) -
Sang-Hoon Kim,
Hyun-Jung Park,
Bang Hyung Lee
Publication year - 2010
Language(s) - Korean
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1261
Subject(s) - network effect , variety (cybernetics) , marketing , social network (sociolinguistics) , consumer behaviour , empirical research , social influence , identification (biology) , perception , business , service (business) , psychology , innovation diffusion , social psychology , social media , computer science , industrial organization , philosophy , botany , epistemology , artificial intelligence , neuroscience , biology , world wide web