Open Access브랜드의 총체적 체험이 소비자-브랜드의 정서적 유대관계에 미치는 영향
Author(s) -
Jie Un Lee,
Joo Eon Jeon,
Jae Young Yoon
Publication year - 2010
Publication title -
deleted journal
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1255
Subject(s) - brand management , brand awareness , brand loyalty , brand extension , brand equity , advertising , corporate branding , psychology , affect (linguistics) , business , marketing , communication
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