Open Access컬러 불일치가 브랜드 태도에 미치는 영향
Author(s) -
Sang Eun Lee,
Sang Yong Kim
Publication year - 2010
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1245
Subject(s) - congruence (geometry) , psychology , advertising , intuition , brand extension , brand management , brand image , brand awareness , social psychology , business , cognitive science