Open Access브랜드의 시장성과 정보가 브랜드 평가에 미치는 효과
Author(s) -
Sung Youl Jun,
Tae Wook Ju,
DoHyung Kim
Publication year - 2009
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1240
Subject(s) - brand equity , brand awareness , marketing , advertising , perception , brand preference , interdependence , product (mathematics) , business , brand management , psychology , quality (philosophy) , construal level theory , price premium , willingness to pay , social psychology , economics , microeconomics , mathematics , philosophy , geometry , epistemology , neuroscience , political science , law