Open Access브랜드의 시장성과 정보가 브랜드 평가에 미치는 효과
Author(s) -
Sung Youl Jun,
Tae Wook Ju,
Do Hyung Kim
Publication year - 2009
Publication title -
asia marketing journal
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1240
Subject(s) - brand equity , brand awareness , marketing , advertising , perception , brand preference , interdependence , product (mathematics) , business , brand management , psychology , quality (philosophy) , construal level theory , price premium , willingness to pay , social psychology , economics , microeconomics , mathematics , political science , philosophy , neuroscience , law , epistemology , geometry
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