Open Access브랜드는 만드는 것이 아니라 가꾸는 것이다. 참이슬의 장수 브랜드 전략
Author(s) -
Young Won Ha,
Kyung Do Park,
WonMoo Hur
Publication year - 2008
Language(s) - Korean
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1220
Subject(s) - business , brand management , marketing , brand equity , brand extension , brand awareness , order (exchange) , corporate branding , asset (computer security) , product (mathematics) , vitality , advertising , philosophy , geometry , computer security , mathematics , finance , theology , computer science