Open Access자아이미지 일치성과 대안 매력도가 몰입 및 점포충성도에 미치는 영향
Author(s) -
Han Na Kim
Publication year - 2008
Publication title -
asia marketing journal
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1218
Subject(s) - continuance , psychology , attractiveness , organizational commitment , word of mouth , social psychology , loyalty , advertising , structural equation modeling , clothing , marketing , business , political science , law , psychoanalysis , statistics , mathematics
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