Open AccessMCI 모형과 Equity 추정방식을 이용한 마케팅믹스 변수들이 시장점유율에 미치는 효과에 대한 분석
Author(s) -
Byung Hoon Lim,
Keun Bae Kim
Publication year - 2004
Publication title -
deleted journal
Language(s) - Korean
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1127
Subject(s) - business
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