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브랜드 개성과 자아이미지의 일치성이 브랜드 태도에 미치는 영향에 관한 연구
Author(s) -
주영 박,
인혁 최,
경숙 장
Publication year - 2001
Publication title -
asia marketing journal
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1064
Subject(s) - business

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