Open AccessFood Online Business Challenges During the Pandemic in Medan City
Author(s) -
Yudi Bimantaka,
Sugeng Arifandi Banurea,
Nurbaiti Nurbaiti
Publication year - 2022
Publication title -
jurnal ekonomi, manajemen, akuntansi dan keuangan
Language(s) - English
Resource type - Journals
eISSN - 2798-0502
pISSN - 2798-0499
DOI - 10.53697/emak.v3i1.382
Subject(s) - documentation , social media , business , promotion (chess) , marketing , pandemic , advertising , covid-19 , observational study , instant , food science , political science , computer science , medicine , world wide web , chemistry , disease , pathology , politics , infectious disease (medical specialty) , law , programming language
This research aims to find out the challenges of food business by using e-business in the city of Medan and some UINSU students who sell food or small snacks. This study uses qualitatively derifrift by collecting observational data, documentation, and interviews. The results showed: 1) can still sell online at this time (covid 19). 2) The common challenge felt or experienced is, consumers who want to be fast and instant, feel afraid of failing in trying new things such as selling online in times of pandemic like this, must be extra in attracting customers who are not as usual. 3) There is a way to deal with these challenges by promoting merchandise through social media even though it has to increase the cost to do the promotion