Open AccessPENGARUH BRAND IMAGE DAN PRODUCT KNOWLEDGE TERHADAP PURCHASE INTENTION DENGAN GREEN PRICE SEBAGAI MODERATING VARIABEL PADA PRODUK THE BODY SHOP
Author(s) -
Dwi Danesty Deccasari,
Dian Mawar,
Marli Marli
Publication year - 2022
Publication title -
dinamika ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2723-1682
pISSN - 1693-8623
DOI - 10.53651/jdeb.v15i1.365
Subject(s) - business administration , brand image , moderation , psychology , business , advertising , social psychology