Open AccessAnalisis Pengaruh Electronic Word Of Mouth Dan Citra Destinasi Terhadap Minat Berkunjung (Studi Kasus Ladaya Kutai Kartanegara)
Author(s) -
Dilla Dilla,
Sugeng Raharjo,
Heru Suprapto
Publication year - 2021
Publication title -
jurnal ekonomi dan manajemen indonesia
Language(s) - English
Resource type - Journals
eISSN - 2775-7129
pISSN - 1411-9560
DOI - 10.53640/jemi.v21i2.956
Subject(s) - population , word of mouth , variables , word (group theory) , sample (material) , statistics , mathematics , advertising , demography , physics , business , sociology , geometry , thermodynamics
The purpose of this study was to determine the effect of electronic word of mouth and destination image variables on visiting interest either partially or simultaneously. Besides that, to find out the variables that have the most dominant influence on visiting interest.
This research is a quantitative study using multiple regression analysis techniques with the help of the SPSS 20.0 for Window program, using a questionnaire with a sample of 91 (ninety one) from a population of 910 (nine hundred and ten) visitors to Ladaya. The results showed that the variable electronic word of mouth (X1) and destination image (X2) had a simultaneous and partial effect on visiting interest (Y). From the t test, it can be seen that the electronic word of mouth (X1) variable has a greater t-count coefficient than the destination image (4.631>3.881). Thus, it can be concluded that the electronic word of mouth (X1) variable has the most dominant influence on interest in visiting Ladaya Kutai Kartanegara.
Keywords: Electronic Word Of Mouth, Destination Image, Visiting Interest