Open AccessPengaruh In-Store Display, Bonus Pack Dan Discount Terhadap Impulse Buying Pada Iwan Swalayan Tenggarong
Author(s) -
Sugeng Raharjo,
Nilam Anggar Sari,
Reski Nur Sapitri
Publication year - 2020
Publication title -
jurnal ekonomi dan manajemen indonesia
Language(s) - English
Resource type - Journals
eISSN - 2775-7129
pISSN - 1411-9560
DOI - 10.53640/jemi.v20i2.807
Subject(s) - impulse (physics) , advertising , statistics , mathematics , econometrics , business , quantum mechanics , physics