Poboljšanje medijske kompetentnosti građana u funkciji optimalnog korištenja potencijala online i offline medija

In order to utilize optimally potential of information and communications technologies, besides access to the technology, citizens should have certain communicology knowledge and develop media competence. Media education cannot radically change the contemporary media market that treats its users as consumers, not as citizens, but can contribute to changes by developing cognitive, technical, cultural and esthetic competence to understand and use of modern media, as well as economic and ideological principles by which it operates. The concept of media education in Bosnia and Herzegovina is not sufficiently developed neither in the public sphere nor in the academic community, and the available data indicate that its integration into the educational programs will be lenghty and difficult process.