Open AccessImpacts of Brand Equity on Consumer Purchase Decision of Garment Products in Sukkur Division, Sindh, Pakistan
Author(s) -
Mr. Abdul Fatah Phulpoto,
Prof. Dr. Amir Hussain Shar,
Mr. Umair Siddique
Publication year - 2022
Publication title -
international research journal of management and social sciences
Language(s) - English
Resource type - Journals
eISSN - 2710-0316
pISSN - 2710-0308
DOI - 10.53575/irjmss.v3.1(22)4.25-32
Subject(s) - business , marketing , product (mathematics) , advertising , quality (philosophy) , brand equity , variety (cybernetics) , philosophy , geometry , mathematics , epistemology , artificial intelligence , computer science