
McDonald’s Marketing Structure and Human Resource Policies to gain Brand Loyalty
Author(s) -
Shaurya Dixit,
Shireen Lawania,
Shilpa Joshi,
Ravindra Kaikini
Publication year - 2021
Publication title -
research hub
Language(s) - English
Resource type - Journals
ISSN - 2349-7637
DOI - 10.53573/rhimrj.2021.v08i12.007
Subject(s) - business , brand loyalty , marketing , loyalty , brand management , advertising