Relationship Marketing Dimensions on Customer satisfaction and Customer Loyalty: A Review | Zendy

Veena Kumari | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Relationship Marketing Dimensions on Customer satisfaction and Customer Loyalty: A Review

Author(s) -

Veena Kumari

Publication year - 2017

Publication title -

journal of advance research in business management and accounting (issn 2456-3544)

Language(s) - English

Resource type - Journals

ISSN - 2456-3544

DOI - 10.53555/nnbma.v3i9.49

Subject(s) - marketing , customer satisfaction , loyalty business model , business , customer delight , customer advocacy , customer retention , relationship marketing , customer equity , loyalty , customer intelligence , customer to customer , advertising , service quality , marketing management , service (business)

Relationship marketing is frequently employed by firms to improve their dealings with customers. A key challenge for researchers is to identify and understand how different variables influence important relationship outcomes such as customer loyalty and customer satisfaction. This study aims at analyzing the existing dimensions and also in finding out those variables which are considered to be more effective in creating customer loyalty and customer satisfaction.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research