Open AccessImpact of Social Media Usage on Academic Performance of Tertiary Institution Students
Author(s) -
Edward Asante,
Edward Martey
Publication year - 2015
Publication title -
journal of advance research in business, management and accounting
Language(s) - English
Resource type - Journals
ISSN - 2456-3544
DOI - 10.53555/nnbma.v1i1.143
Subject(s) - social media , tertiary institution , psychology , regression analysis , institution , descriptive statistics , academic institution , variables , medical education , social psychology , computer science , statistics , sociology , world wide web , social science , mathematics , medicine , library science
The study sought to assess the relationship between student’s use of social media and academic performance of tertiary institutions students in Ghana with a focus on Accra and Tema Metropolis. Questionnaire was used for collecting data. Out of one thousand copies of the questionnaire distributed, a valid response of 70.0 % was retrieved. SPSS computer software was used to measure descriptive, correlation, regression among others. The study revealed that all the constructs of social media (dependent variable) had a significant positive relationship thus the independent variables (Facebook, Whatsapps, Yahoo Messenger, Skype, and Twitter) at level 0.01 with the dependent variable academic performance.