Open AccessA conceptual review of the literature on brand personality
Author(s) -
Gonzalo R. Llanos-Herrera
Publication year - 2022
Publication title -
estudios de administración/estudios de administración
Language(s) - English
Resource type - Journals
eISSN - 0719-0816
pISSN - 0717-0653
DOI - 10.5354/0719-0816.2022.67025
Subject(s) - personality , extant taxon , construct (python library) , psychology , context (archaeology) , big five personality traits , social psychology , sociology , computer science , geography , archaeology , evolutionary biology , biology , programming language