Open AccessANALISIS ELASTISITAS PERMINTAAN KONSUMEN TERHADAP PRODUK DAN HARGA KERIPIK PADA UKM DI KECAMATAN BATURAJA TIMUR OGAN KOMERING ULU
Author(s) -
Styawan Arta,
Munajat,
Henny Rosmawati
Publication year - 2017
Publication title -
jurnal bakti agribisnis/jurnal bakti agribisnis
Language(s) - English
Resource type - Journals
eISSN - 2776-0022
pISSN - 2598-0521
DOI - 10.53488/jba.v3i01.22
Subject(s) - price elasticity of demand , agricultural science , business , economics , microeconomics , environmental science
This study aims to calculate the elasticity of consumer demand for changes in the price of SME chips in East Baturaja District, and calculate the elasticity of consumer demand for chips products in East Baturaja District. The study was conducted from March to May 2017 in 3 (three) small and medium enterprises. The research method used is survey method. Sampling method / sample using non probability sampling. The results show the demand for price changes for Rempeyek and banana chips on the changed prices is in elastic or (Ed 0).