On the Strategies of Strengthening the Construction of Campus Culture in Colleges and Universities from the Perspective of the New Era

At present, our country has entered a new stage of development. In the context of rapid economic development, people have increasingly realized the importance of cultural construction to social development. As a base for training talents, colleges and universities must fully realize the importance of school culture construction, and combine their own advantages and characteristics to explore effective ways of campus culture construction. Colleges and universities should guide students to establish a correct outlook on life and values, strengthen students’ ideological and moral education, promote the construction of a harmonious campus, and promote the connotative development of the school. This article first analyzes the significance of the construction of campus culture in colleges and universities in the new era, and discusses the strategy of constructing campus culture in colleges and universities, hoping to provide some reference for the comprehensive development of college campus culture construction.