Open AccessMarketing Strategy Analysis of RT-Mart Supermarket Under the Background of Epidemic Situation
Author(s) -
Jia Du
Publication year - 2021
Publication title -
journal of innovation and social science research
Language(s) - English
Resource type - Journals
ISSN - 2591-6890
DOI - 10.53469/jissr.2021.08(08).03
Subject(s) - swot analysis , constructive , marketing , safeguard , advertising , research object , business , computer science , operations research , engineering , business administration , process (computing) , international trade , operating system
This paper takes the RT-Mart supermarket under the background of epidemic as the research object, analyzes the current situation of online and offline operation, and finds out the existing problems. Through SWOT analysis and Porter five force model analysis, the paper discusses the challenges that the supermarket of RT-mart is facing at present. And through two questionnaires, we can find the weak points of marketing in RT-Mart more accurately. According to this, we put forward constructive suggestions and some safeguard measures.