Open AccessResearch on Optimal Strategy of Agricultural Products Marketing
Author(s) -
Liang Hu
Publication year - 2021
Publication title -
journal of innovation and social science research
Language(s) - English
Resource type - Journals
ISSN - 2591-6890
DOI - 10.53469/jissr.2021.08(07).06
Subject(s) - agriculture , agricultural marketing , business , product (mathematics) , marketing , marketing strategy , construct (python library) , product marketing , product strategy , marketing management , new product development , product management , computer science , relationship marketing , geography , geometry , mathematics , archaeology , programming language
With Agriculture occupies a high proportion of the national economy. National economic growth is mainly based on agricultural economic development. Optimizing agricultural product marketing strategies can greatly increase agricultural product sales, increase farmers’ income, help farmers find employment, and promote rural economic development. Therefore, studying how to optimize the marketing strategy of agricultural products has great value and practical significance. This article analyzes the main problems in the current agricultural product marketing through the research of the current situation of agricultural product marketing and the existing model, and then proposes the strategy of optimizing agricultural product marketing, and strives to accelerate the development of the rural economy, construct modern agriculture, and promote the implementation of the rural revitalization strategy. Finally, make a general recommendation on the effective measures to ensure the optimization strategy of the marketing model and how to implement it smoothly.