Open AccessResearch on Evaluation of Zhejiang Cultural Tourism Competitiveness—Based on Data Analysis of 11 Cities
Author(s) -
Lu Xu
Publication year - 2021
Publication title -
journal of innovation and social science research
Language(s) - English
Resource type - Journals
ISSN - 2591-6890
DOI - 10.53469/jissr.2021.08(06).23
Subject(s) - tourism , research object , business , economic geography , regional science , cultural tourism , cultural heritage , economy , geography , tourism geography , economics , archaeology
This paper takes 11 cities in Zhejiang Province as the research object and divides the competitiveness of cultural tourism into three dimensions: cultural tourism supply competitiveness, cultural tourism demand competitiveness, and cultural tourism support competitiveness. A total of 23 indicators were selected, and the entropy method, GIS and other methods were used to evaluate the cultural tourism competitiveness of cities in Zhejiang Province. The results illustrate that Hangzhou has the strongest competitiveness, Ningbo, Wenzhou, Jinhua, and Jiaxing are in the second echelon, Taizhou, Shaoxing, Huzhou, and Zhoushan have average competitiveness, and Lishui and Quzhou have the weakest competitiveness. Through further analysis of the characteristics of indicators in each dimension, combined with the conditions of Zhejiang Province and each city, suggestions for enhancing their respective cultural tourism competitiveness are put forward.