Open AccessThe Influence of Internet Celebrity Brand IP Marketing on Consumers’ Purchase Intention
Publication year - 2022
Publication title -
journal of global economy, business and finance
Language(s) - English
Resource type - Journals
ISSN - 2141-5595
DOI - 10.53469/jgebf.2022.04(03).02
Subject(s) - business , advertising , marketing , the internet , computer science , world wide web