Open AccessIt's not easy being green: Difficulties in sourcing sustainable building materials
Author(s) -
Richard Lombard
Publication year - 2018
Publication title -
qscience connect
Language(s) - English
Resource type - Journals
ISSN - 2223-506X
DOI - 10.5339/connect.2017.qgbc.10
Subject(s) - certification , confusion , business , marketing , architectural engineering , engineering ethics , engineering , management , economics , psychology , psychoanalysis
This paper examines some of the methods by which manufacturers certify their building materials as “sustainable” and communicates those certifications to the market. Using company marketing materials, along with specific case studies, the paper will present examples of how these certifications and presentations can cause consumer confusion. In light of this situation, the paper endeavors to present readers with basic guidelines with which to evaluate manufacturers' claims and their materials' applicability to their needs. The paper will also identify specific manufacturer efforts to create truly sustainable materials.