Open AccessInvestigating the country-of-origin image on willingness to buy foreign products
Author(s) -
Hossein Pourahmadi,
Narges Delafrooz
Publication year - 2014
Publication title -
qscience connect
Language(s) - English
Resource type - Journals
ISSN - 2223-506X
DOI - 10.5339/connect.2014.20
Subject(s) - structural equation modeling , sample (material) , marketing , product (mathematics) , business , country of origin , affect (linguistics) , statistical analysis , advertising , willingness to pay , economics , psychology , mathematics , microeconomics , statistics , chemistry , geometry , communication , chromatography