Open AccessInternational Real Estate Review
Author(s) -
Shu-Man You,
Chun-Chang Lee,
Mei-Chih Tseng
Publication year - 2012
Publication title -
journal of the asian real estate society
Language(s) - English
Resource type - Journals
ISSN - 1029-6131
DOI - 10.53383/100154
Subject(s) - real estate , agency (philosophy) , transaction cost , business , database transaction , marketing , quality (philosophy) , service quality , service (business) , population , advertising , finance , computer science , database , philosophy , demography , epistemology , sociology
This paper combines the transaction cost model, the sales ethics model and the service quality model as the theoretical foundations for evaluating house buyer satisfaction with their real estate advertising sales agents. This study uses a convenience sampling method with the population of sold-out building projects and new home projects in all administrative areas of Kaohsiung. The empirical results show that the reasons for agency problems and transaction costs affect the transaction costs of house buyers and the ethics of advertising sales agents. Furthermore, agents who provide better service are associated with more satisfied house buyers with stronger intentions. Finally, sales ethics have a significant influence on transaction costs as well as customer satisfaction and complaints.