Open AccessROLE OF EFFECTIVE DIVERSITY MANAGEMENT PRACTICES TOWARDS PROJECT SUCCESS
Author(s) -
Sana Karim
Publication year - 2016
Publication title -
jinnah business review
Language(s) - English
Resource type - Journals
eISSN - 2307-7921
pISSN - 2070-0296
DOI - 10.53369/kret9567
Subject(s) - moderation , diversity (politics) , likert scale , context (archaeology) , government (linguistics) , business , private sector , project management , scale (ratio) , public relations , marketing , knowledge management , management , political science , economic growth , psychology , geography , economics , computer science , law , social psychology , developmental psychology , linguistics , philosophy , cartography , archaeology
This study evaluated the role of effective diversity management practices towards the success of the project in both government and private sector organizations of Pakistan, with the mediating role of project efficiency. Data were collected from 100 respondents working in government/private sector organizations in Pakistan; using questionnaires, based on 5 point likert scale. The results of this study confirmed that there is a positive relation between diversity management practices and project efficiency. Also it is confirmed that the project’s success and efficiency are positively linked with each other and effective diversity management practices in Pakistan do help project managers in leading the projects towards success. The study concluded that in country like Pakistan, having a masculine culture, masculinity acts as a moderator, to strengthen the relationship between project efficiency and project success. Implications and strategies to address the issues on Pakistani context are also discussed.