Open AccessFACTORS AFFECTING CONSUMERS’ ATTITUDE TOWARDS MOBILE MARKETING IN PAKISTAN
Author(s) -
Zernigah Irshad Kiani
Publication year - 2014
Publication title -
jinnah business review
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2307-7921
pISSN - 2070-0296
DOI - 10.53369/jiqr4908
Subject(s) - credibility , business , marketing , permission , advertising , entertainment , source credibility , mobile marketing , digital marketing , political science , law