Open AccessIMPACT OF PRODUCT QUALITY & UNIQUENESS ON PRICE PREMIUM WITH MEDIATING EFFECT OF SOCIAL IMAGE
Author(s) -
Muhammad Amin
Publication year - 2015
Publication title -
jinnah business review
Language(s) - English
Resource type - Journals
eISSN - 2307-7921
pISSN - 2070-0296
DOI - 10.53369/hjlv1069
Subject(s) - uniqueness , price premium , product (mathematics) , quality (philosophy) , order (exchange) , business , economics , marketing , microeconomics , econometrics , advertising , psychology , mathematics , social psychology , willingness to pay , philosophy , geometry , epistemology , finance
The purpose of this paper was to understand the importance of product quality, its uniqueness that can be used in order to achieve a price premium for consumer packaged food. 300 questionnaires were distributed among packaged food consumers. The response rate was about 50 percent. The results showed that product quality and uniqueness has significant impact on price premium, while social image fully mediates the relationship of product quality and price premium. Social image also partially mediates the relationship of uniqueness and price premium.