
Factors Influencing Young Consumers’ Purchase Intention of Counterfeit Fashion Brands
Author(s) -
Zernigah Irshad Kiani
Publication year - 2015
Publication title -
jinnah business review
Language(s) - English
Resource type - Journals
eISSN - 2307-7921
pISSN - 2070-0296
DOI - 10.53369/cxxi6432
Subject(s) - counterfeit , advertising , consciousness , business , value (mathematics) , globe , marketing , product (mathematics) , consumption (sociology) , psychology , sociology , political science , social science , geometry , mathematics , neuroscience , machine learning , computer science , law