Open AccessIMPACT OF HUMOR ON FORWARD INTENTION OF CUSTOMERS MEDIATED BY ATTITUDE TOWARDS MESSAGE; A CASE OF VIRAL MARKETING
Author(s) -
Syed Marzia Zahra,
Madiha Shoukat,
Waleed Khan,
Aamir Khan Khattak
Publication year - 2014
Publication title -
jinnah business review
Language(s) - English
Resource type - Journals
eISSN - 2307-7921
pISSN - 2070-0296
DOI - 10.53369/cexk7020
Subject(s) - viral marketing , mediation , psychology , advertising , marketing , business , social psychology , public relations , political science , opinion leadership , law