The Structural Equation Model of Ecological Footprint and Inspiration of Public Mind Affecting Student’s Pro-Environmental Behaviour

The research objectives were to verify the structural equation model of Ecological Footprint (EF) and Public Mind Inspiration (PMI) affecting the Pro-environmental Behaviour (PB) of undergraduate students. The samples were 400 undergraduates of Rajabhat Mahasarakham University, collected by The MultiStage sampling technique. The research tool was a five-rating scaled questionnaire. The data was analysed by employing descriptive statistics and the factor analysis with LISREL Mplus. The results revealed that EF and PMI were able to explain the variation of PB with 72.00 percent. EF had the most direct effect on PB with an effect of 0.45, subsequently was PMI with an effect of 0.42. Moreover, EF had an effect on PMI with an effect of 0.31 and was able to predict the variation of PMI with 75.00 percent. The structural equation model of EF affecting PB through PMI verified the proposed model. It fitted with all observed variables in line with the criteria of a ChiSquare/df value less or equal to 1.929 and it was less than or equal to 5.00 ( χ /df 5.00 2 ). RMSEA (Root Mean Square Error Approximation) equalled 0.045 (RMSEA < 0.05) and RMR (Root Mean Square Residual) equalled 0.024 (RMR < 0.05) and included the index level of model congruent value of Goodness of Fit Index (GFI) equal to 0.95, and Adjust Goodness of Fit Index (AGFI) equal to 0.93, which are between 0.90-1.00.