Open AccessO uso do marketing de relacionamento aliado à tecnologia da informação em uma fábrica de software
Author(s) -
Émerson Antônio Maccari,
Nádia Kassouf Pizzinatto,
Reno Bennertz,
Cibele Barsalini Martins,
Maurício S. de Azevedo
Publication year - 2009
Publication title -
revista eletrônica de ciência administrativa
Language(s) - Portuguese
Resource type - Journals
ISSN - 1677-7387
DOI - 10.5329/recadm.20090801001
Subject(s) - service (business) , software , factory (object oriented programming) , quality (philosophy) , service quality , function (biology) , computer science , process management , knowledge management , business , marketing , physics , quantum mechanics , evolutionary biology , biology , programming language