Open AccessA qualidade do atendimento como diferencial competitivo para as micro e pequenas empresas de varejo na cidade de Campina Grande – PB
Author(s) -
Waleska Silveira Lira,
Antônio Pereira Brandão Júnior
Publication year - 2005
Publication title -
revista eletrônica de ciência administrativa
Language(s) - Portuguese
Resource type - Journals
ISSN - 1677-7387
DOI - 10.5329/recadm.20050401008
Subject(s) - promotion (chess) , business , competitor analysis , attendance , product (mathematics) , quality (philosophy) , service (business) , marketing , service quality , business administration , advertising , economics , mathematics , political science , philosophy , geometry , epistemology , politics , law , economic growth
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