Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action | Zendy

Jonathan A. Obar | Zendy; Paul Zube | Zendy; Clifford Lampe | Zendy

Open Access

Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action

Author(s) -

Jonathan A. Obar,

Paul Zube,

Clifford Lampe

Publication year - 2012

Publication title -

journal of information policy

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.377

H-Index - 5

eISSN - 2381-5892

pISSN - 2158-3897

DOI - 10.5325/jinfopoli.2.2012.1

Subject(s) - collective action , civic engagement , ideology , social media , public relations , action (physics) , politics , political science , political action , sociology , law , physics , quantum mechanics

Can social media promote civic engagement and collective action? Advocacy organizations think so. Obar, Zube, and Lampe surveyed 169 individuals from 53 advocacy groups of diverse interests and sizes and identified a revealing trend. All groups admitted that they use social media technologies to communicate with citizens almost every day. Respondents also believe that social media enable them to accomplish their advocacy and organizational goals across a range of specified activities. The authors note that the relationship between this and real political and ideological change is still speculative, but suggest that future studies can build on their research.

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