Open AccessValue chain analysis of Mokara orchids cut flowers in Cu Chi district, Ho Chi Minh City
Author(s) -
Quan Van Nguyen
Publication year - 2020
Publication title -
the journal of agriculture and development/the journal of agriculture and develoment/nông nghiệp và phát triển
Language(s) - English
Resource type - Journals
eISSN - 2615-949X
pISSN - 2615-9503
DOI - 10.52997/jad.1.05.2020
Subject(s) - swot analysis , agricultural science , value chain , profit (economics) , business , descriptive statistics , production (economics) , value (mathematics) , chain (unit) , agricultural economics , marketing , economics , mathematics , statistics , supply chain , biology , physics , astronomy , microeconomics , macroeconomics
The study was conducted to determine the value chain of Mokara orchids cut flowers in Cu Chi district, Ho Chi Minh City. Research data were collected by surveying 98 Mokara orchid farmers, 8 traders collecting flower branches, 8 Mokara orchid shop owners in Ho Thi Ky flower market. The study used descriptive statistics to assess the state of production and SWOT analysis to find out solutions for enhancing the Mokara orchid value. The results of the study showed that the average area for growing Mokara orchids was 0.33 ha per household. The average profit per 0.33 ha was VND 231 million per year. The value chain had 5 basic functions such as input function, production, collection, trade and consumption. There were 5 Mokara orchid value chains, corresponding to the value chain with 4 main trading channels. In particular, the trading channel for traders accounted for a high proportion (76.5%). The main source of selling price information came from traders (73.5%). Up to 55.1% of farmers believed that traders decided the purchase price. The compromise between farmers and traders on purchase price accounted for 32.7% and the rest of households (12.2%) set their own prices. Based on the results of value chain analysis, SWOT analysis was conducted to find out the strengths, weaknesses, opportunities and threats of partners participating in the value chain, thereby proposing some solutions to improve the production efficiency of Mokara orchid cut flowers in Cu Chi district, Ho Chi Minh City.