Open AccessThe Role of Virtual Communities on Consumer Purchase Decisions with Brand Equity as Mediating Variable
Author(s) -
St. Rukaiyah
Publication year - 2022
Publication title -
golden ratio of marketing and applied psychology of business
Language(s) - English
Resource type - Journals
ISSN - 2776-6349
DOI - 10.52970/grmapb.v2i1.64
Subject(s) - brand equity , purchasing , business , marketing , respondent , brand loyalty , advertising , virtual community , brand awareness , snowball sampling , word of mouth , the internet , computer science , statistics , mathematics , world wide web , political science , law