Open AccessThe Influence of Perceived Brand Quality and Perceived Brand Prestige on Purchase Likelihood of iPhone and HTC Mobile Phone in Taiwan
Author(s) -
Massoud Moslehpour,
Nguyen Thi Le Huyen
Publication year - 2014
Publication title -
research in business and management
Language(s) - English
Resource type - Journals
ISSN - 2330-8362
DOI - 10.5296/rbm.v1i1.4882
Subject(s) - prestige , advertising , mobile phone , quality (philosophy) , business , perceived quality , marketing , perception , phone , psychology , brand awareness , engineering , telecommunications , philosophy , linguistics , epistemology , neuroscience