Open AccessFeedback Mechanisms of HIV/Aids Campaigns in Ghana’s Prisons
Author(s) -
Isaac Bisilki
Publication year - 2018
Publication title -
journal of social science studies
Language(s) - English
Resource type - Journals
ISSN - 2329-9150
DOI - 10.5296/jsss.v6i1.13249
Subject(s) - human immunodeficiency virus (hiv) , criminology , political science , public relations , sociology , psychology , economic growth , medicine , economics , family medicine
Why do some behavioural change campaigns succeed while others fail? What mechanisms are employed in campaign channels/strategies that succeed? Feedback, for example, helps in tracking the progress of ongoing campaigns for informed adjustments in strategies for better communication impact. This study explores the mechanisms for feedback in the Planned Parenthood Association of Ghana’s (PPAG) HIV/AIDS campaigns in Ghana’s Prisons. Using semi-structured interviews, the study presents an assessment of the status of these mechanisms in PPAG’s campaigns in Ghana’s prisons with specific recommendations for improvement.