Open AccessA Current Appraisal of Health and Nutrition Related Claims in Indian Children’ Television Food Advertisements
Author(s) -
Maheshwar Mekam,
T Vijayapushpam,
Sylvia Fernandez Rao
Publication year - 2014
Publication title -
journal of social science studies
Language(s) - English
Resource type - Journals
ISSN - 2329-9150
DOI - 10.5296/jsss.v1i2.5206
Subject(s) - health claims on food labels , advertising , environmental health , public health , unhealthy food , food choice , food marketing , marketing , content analysis , medicine , psychology , business , obesity , sociology , food science , social science , chemistry , nursing , pathology
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